Defining the Frameworks of The Distinctive Style Atelier
personal style, image consultant Elizabeth Parsons personal style, image consultant Elizabeth Parsons

Defining the Frameworks of The Distinctive Style Atelier

Defining the Frameworks of The Distinctive Style Atelier

It’s been a year of quiet, deliberate building. Behind every client session and written piece sits the core philosophy I call Resonant Living™ — a way of dressing and living with emotional intelligence rather than performance.

Each framework is a part of that larger ecosystem:

  • Resonant Reset™ — a 90-minute recalibration for women ready to feel like themselves again.

  • Resonant Presence™ — how appearance communicates energy and truth.

  • Resonant Wardrobe™ — editing and rebuilding a wardrobe that aligns with your rhythm, not the trends.

  • Rewilding Style™ — letting instinct and humanity grow back into personal style after years of over-curation.

  • Fieldnotes from The Atelier™ — the written exploration of Resonance, Presence, and Ritual through lived reflection.

Each began as real client work and evolved into a teachable system — the foundation of what The Distinctive Style Atelier stands for.

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The Personal Brand Myth — and Why Presence Wins
Elizabeth Parsons Elizabeth Parsons

The Personal Brand Myth — and Why Presence Wins

The myth of the “personal brand” started in 1997.
And it’s still wasting our time.

The phrase was coined by Tom Peters in Fast Company in an essay called “The Brand Called You.” His idea? In a world of layoffs and corporate churn, you couldn’t rely on a company to protect you. So you had to treat yourself like a product.

Package yourself. Polish yourself. Market yourself.

“You’re every bit as much a brand as Nike or Coke.” That was the line.

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Colour, Shape, Identity: Why Style is More Than What to Wear
Elizabeth Parsons Elizabeth Parsons

Colour, Shape, Identity: Why Style is More Than What to Wear

Colour is energy. It’s the first thing people see.
Fit is presence — when clothes honour the body, we feel at ease.
Identity is expression — without it, clothes become a costume.

When colour, shape, and identity align, something powerful happens: style stops being about performance, and starts becoming a source of clarity, confidence, and resonance.

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